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CeBIT (World Center for Office, Information and Communications Technology [German: Centrum für Büroautomation, Informationstechnologie und Telekommunikation, lit. "Center for Office Automation, Information Technology and Telecommunication") is the world's largest computer expo. It is held each year on the world's largest fairground in Hanover, Germany, and is a barometer of the state of the art in information technology. The CeBIT is organized by Deutsche Messe AG.
With an exhibition area of roughly 450,000 m² (5 million ft²) and up to 850,000 visitors at the apex of the dot-com boom, it has always been larger than its Asian counterpart COMPUTEX and the no-longer held American equivalent COMDEX. However, by 2007 the CeBIT expo attendance had shrunk to around 200,000 from those all-time highs.; 2010 attendance was 334,000. The 2008 expo was marred by the police raids of 51 exhibitors for patent infringement. The 2011 expo is being held from 1 to 5 March, 2011.
CeBIT was traditionally the computing part of the Hanover Fair, a big industry trade show held every year. It was first established in 1970, with the opening of the Hanover fairground's new Hall 1, then the largest exhibition hall in the world. However, in the 1980s the information technology and telecommunications part was straining the resources of the industry fair so much that it was given a separate trade show starting 1986, held four weeks earlier than the main Hanover Fair.
In 2009, the U.S. state of California became official Partner State of Germany's IT and telecommunications industry association, BITKOM, and of CeBIT 2009. focusing on environmentally-friendly technologies.
Four platforms of CeBIT 2011
AutoID/RFID: A specialty area for automatic identification technologies is the “AutoID/RFID Solutions Park” in Hall 7. Featured are applications pertaining to auto-ID technology and its behind-the-scenes collaboration with software systems. Sample scenarios include the RAN (RFID for Automotive Networks) project sponsored by Germany’s Federal Ministry of Economics. “Networks” refers to the networked supply chains between automobile manufacturers and their suppliers. The Bremen-based BIBA Institute will be presenting identification processes for vehicles as they are loaded for shipment. Other applications are personal finance accounting books, electronic shopping lists and shopping assistants, as well as a shelf management system like the one used by DFKI in Saarbrücken together with the Globus retail company to test future-oriented, retail-related processes.
Business Communications & Networks: After holding the successful kick-off event for last year’s CeBIT, Bitkom has organized “Broadband World” (Hall 13) at the CeBIT 2011 in partnership with the Federal Ministry for Economics and Technology, Deutsche Messe AG as well as municipal umbrella organizations. This exhibit provides information about Germany’s future-ready broadband supply. Besides moving into no-coverage areas and expanding high-speed networks .
ICT Infrastructure: Successfully launched in 2010, the special presentation “Next Level 3D” is once again being held in Hall 16. It deals with the product and service chain associated with 3D stereoscopy. A special highlight this year is a cyber-classroom with its ultramodern 3D learning environment.
Security World: Focusing on security solutions, this exhibition area (Hall 11) specializes on current issues such as security in the cloud, virtualization, data theft, and encryption. This year and for the first time, CeBIT launched the “CeBIT Against Cybercrime” initiative, which is oriented toward greater security on the Web.
Webciety – Internet Solutions: By means of the new “eCommerce Park” in Hall 6, CeBIT wants to address the ever-increasing appeal of the Internet as a sales channel. In addition to the exhibition area, the eCommerce Park has a stage that suppliers and service providers can use to present their online retail solutions. Some of the other topics include eCommerce solutions for mobile end devices, online payment systems, Web 2.0 solutions for online stores, and augmented reality (AR) applications.
CeBIT life: ICT for high-tech aficionados
The “life” platform includes the “CeBIT sounds!” stage as a way to showcase the connection between IT and music. It is set up as a “timing device” for ideas and solutions destined for the digitized music industry. After its successful premiere in the spring of 2010, the interdisciplinary music fair is ready to launch with an expanded concept. Besides many musical highlights, the concert stage will feature many podium discussions and presentations on the topic of “IT & Music.”
In addition and as part of CeBIT life, Deutsche Messe AG is holding the “media live experience” (Hall 19) for the first time this year. Over a period of five theme-days pertaining to the media realm, visitors will get an in-depth look at the industry’s hot spots. Besides trends in media usage, other subjects to be discussed include 3D stereoscopy, the legal aspects of digital distribution, and the new challenges facing media literacy and competence.
Under the “Smart Home” theme, Hall 19 is displaying products and solutions for communications, home automation, entertainment electronics, and information technology – all in one integrative overall concept. Together with its partners, Smart Home is presenting the current status of development in our various digital realms.
“Sports & Health” premiers this year in Hall 19. For this new theme area, CeBIT was able to bring on board the following cooperation partners: Barmer GEK (a health insurance company) with its “Germany gets moving!” health initiative, ZDF (a television station), BILD am SONNTAG (a weekly magazine) and the Deutsche Sporthilfe foundation (to promote sports). Also included are the health initiative’s prominent ambassadors such as Heike Drechsler, Torsten May, JochenWollmert, Danny Ecker and Christina Obergföll. The presented material will show how ICT gets people moving and how it can promote a healthy lifestyle over the long term. It will also demonstrate how ICT helps people to engage in sports at the highest levels and improve their performance.
CeBIT lab: Research and Development
CeBIT lab is a platform for universities, industrial research institutes as well as startups and spinoffs to present future projects, and discuss scientific advances and megatrends. In Hall 9, CeBIT is offering a conference forum by the name of “lab talks” with more than 100 lectures, live presentations, podium discussions, and project demonstrations scheduled. Topics include 3D technologies, Web 3.0, open cloud computing, private clouds, the Semantic Web, and urban management (smart cities).
Another focus area is the interconnectedness of small and medium-sized companies using cutting-edge ICT research (“SME meets research”). Research facilities from throughout Germany will give brief presentations on current projects about to see completion and whose results can be commercially utilized with partners. For that reason, these presentations will emphasize possible applications.
A third highlight is the international cooperation exchange by the name of “future match.” It enables exhibitors and trade fair visitors to initiate business or technology partnerships as well as research collaboration in the area of information and communication technologies throughout Europe. The event is geared toward companies as well as universities and research institutes that are looking for international cooperation partners. In 2010, more than 440 participants from 46 countries used future match as an opportunity to establish new contacts.
CeBIT gov: Solutions for the Public Sector
CeBIT gov will be presenting the firmly established “Public Sector Parc” and TeleHealth areas. The Public Sector Parc depicts how modernization is affecting public administrations. A new feature here is the “KOMmuneINNovativ” exhibition area. It brings together ICT solutions that can fulfill municipal administration requirements and it serves as a meeting place for suppliers and users. Also part of the platform is a top-notch workshop program and its own presenta-tion venue, the KOMmuneINNovativ Forum. Besides being used by exhibitors for their products, many municipal umbrella organizations can use the Public Sector Parc as an information and communications platform for their members. On different days, members of these organizations from Lower Saxony, North Rhine-Westphalia, Rhineland- Palatinate, Hesse, and Schleswig-Holstein will be visiting Hall 9.
TeleHealth (Hall 9) portrays the new technologies that facilitate the work being done on a daily basis in medical practices, hospitals, and pharmacies. A special highlight is the “FutureCare health course" thatBitkom (an industry association) was responsible for organizing. It clearly presents IT’s integration into the health care sector and health care system. The true-to-life application scenarios stem from medical practices, pharmacies, hospitals, and domestic environments.
- Article courtesy CeBIT News
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پروفایل مدیر : احمد